Branding agency perth

Get a handle on brand

EVALUATE YOUR BRAND TO NEW HEIGHTS

Brand is the promise you make to the market about what people can expect when they interact with you. It exists in the hearts, minds and expectations of all it touches. It is expressed in words, design, actions and culture. And it is measured in terms of what people think and feel when they interact with it. It’s a powerful phenomenon with the ability to yield a great deal of influence – and you have more control over your brand than you may think.

Located in Perth, branding agency Inkling helps you tap into your high-performance characteristics to elevate your brand in the market. We see it as the end of a careful process, sitting at the intersection of you, your competitive space and your ideal customer. Reinforced by evidence from within your organisation, our brand led thinking helps you take control of the conscious behaviours your business needs to make in order to control the narrative, shape perceptions, grow relationships, and create confidence in your brand to meet expectations.

BRANDING SERVICES

People use their thoughts and feelings to guide how they behave. Through taking ownership of your brand, you have more influence over their emotional than you may think.

BRAND-ARCHITECTURE

BRAND ARCHITECTURE

Do customers find your brand complicated or chaotic? You may have a brand architecture issue. Inkling bring calm and focus to your business’ multiple offerings, ensuring it makes sense in the market so you can gain better control over how your brand is perceived. Through the appropriate brand structure, we’ll help achieve your internal and in-market goals.

BRAND-VISUAL-IDENTITY

BRAND VISUAL IDENTITY

The way you present yourself sets expectations about the kind of organisation you are and the value you bring. Though our stunning Visual Identity work, we will show you how to create a visually arresting brand ID that seamlessly rolls out across all elements of your internal and external collateral with beautiful simplicity, enhancing your engagement, effectiveness and appeal.

BRAND-STORY

BRAND STORY

Everything your organisation says and writes forms your brand’s narrative. You have the power to control it - so, what story are you telling the world? A Brand Story turns intelligence into magic. It takes the hard insights uncovered in your brand strategy work, and brings it to life in way that captures imagination, wins hearts, changes minds, and moves feet.

BRAND-GUIDELINES

BRAND GUIDELINES

Most think of Brand Guidelines as a visual style guide for your brand. Yet to truly enhance both visual and mental cut through, message salience and retention, it also needs to serve as a blueprint for how your organisation connects with audiences and communicates with stakeholders. Inkling can show you how to use brand guidelines to develop a consistent, purposeful narrative.

EVP

EVP

To attract the best talent, you need a compelling Employee Value Proposition that cuts to the heart of why your organisation is a ‘destination’ workplace. Using an outside-in approach to measure employee engagement, satisfaction, commitment, creativity, endurance, productivity and advocacy, we pinpoint the characteristics of peak performance that position you as an employer of choice.

CASE-STUDIES

CASE STUDIES

Buyers can smell BS a mile away. Case studies back up your lofty claims and promises with evidence, acting as social proof that gently pushes them from sceptic to believer. Inkling case studies instil complete confidence by extracting the things that made the project a success, from deploying your expertise, to overcoming challenges and delivering the final solution.

CREATE LOYALTY BEYOND BELIEF
BRAND UP. STAND OUT.

At Inkling, we understand the need to make your brand stand out. What makes our work so successful, and why human-focused industries seek us out, is that we help you do it without explaining why you are different. It sounds like a paradox, but it’s just science.
Our brains are wired to treat difference as a threat until we confirm otherwise. As a brand, flaunting what makes you different might seem like a good strategy, but how do consumers know if you’re ‘friend or foe’? What your business needs is a bridge to overcome this evolutionary fear – and we’ve built it for you.

Inkling’s approach to brand work is framed by Success Based Thinking, allowing you to sidestep the trap of ‘USPs’ and instead hone in on peak performance. What does success look like? When things go well, why? We dig deep into your business, people and customers to find out the traits that make you a high performing brand, and amplify them to show the world what makes you a better, safer choice, going beyond solely rational appeals to build a powerful brand that both informs and inspires. It’s a lot of work but the payoffs are immense. Loyalty beyond reason – get it right and there’s nothing people won’t do for you.

WHO USES OUR SERVICES

PROFESSIONAL SERVICES
PROFESSIONAL SERVICES
HUMAN + SOCIAL SPECIALISTS
HUMAN + SOCIAL SPECIALISTS
STARTUP
STARTUP

TELL ME MORE

Your brand is a story that’s constantly being written in real time, by you, your customers and your competitors. Take control of the narrative today.

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