LOGO DESIGN PERTH

A logo is a carefully designed piece of art to intentionally trigger your business in peoples minds. The use of colour, fonts and symbols are a design tool to build associations and mental connections. Just as an apple represents the business Apple, and a bright golden capital M tells you McDonalds, the clever inclusion of a symbol builds reputation over time because of repeated exposure. Inkling logos are designed to be as distinct as your business or organisation.

Inkling support Startups prepare for launch or organisations looking to modernise an established, but now, tired brand often faced with competitive challenges as new market entrants outshine the business. Both mean Founders, Owners and Execs are required to make decisions now that influence the future. This requires clarity and confidence to know how future material will look, and the market impact it will create. Our work supports teams bring their vision to life, creating enthusiasm for how the future will be.

Logos include 3 things. Your Business Name. A Suffix. A symbol or Icon Motif. However, a Logo only forms a small part of the necessary design required to put your business ahead of your competitors. What do sales proposals look like? Or your building? Your RAP? Or a Brochure or Capability Statement? Creating a Visual Identity involves expanding a logo into a visually appealing design to present you in the most attractive way possible. These form what’s called a Brandmark, and can be trademarked and legally protected to ensure your uniqueness is protected from competitive threat.

Inkling create Logos as part of your Brand Visual Identity to present you in the best manner. We create 4 distinct Logos Suites including the necessary design elements to build a Visual Identity and establish a Brandmark. Each logo option you’ll see includes 4-5 examples of how the visual identity can be rolled out to other sales and marketing materials giving you foresight to make good decisions with confidence now.

Inkling spend the time necessary to create unique Brand Visual Identities that include Logos. Just as your business is distinct, we would be doing you a disservice if we cut and paste ideas from other sources. We intentionally handcraft fonts and icon motifs (symbols) to ensure your logo and visual identity is easily recognisable and different from competitors in your space. Why? Sameness is not only lazy thinking, it doesn’t help customers choose you.

A Logo also includes a Suffix. This is the 2-3 words that sits beneath your Brand Name in your Logo. Please now look at our inkling Logo. Our Suffix is ‘Success Agency’. These two words not only tell you what we help you do, but they give you an understanding of how we help. When your logo is the first thing people see about your business, a Suffix helps people understand the industry you operate in providing the required certainty to understand your business properly.

No. We think this is a mistake -for many reasons. Strategically, Taglines should never be in a Logo. Logos are your business name and sector (Suffix). Taglines (or Brand Promises) often evolve over time to meet changing market needs. If you lock your phrase into your logo, updating your tagline requires a complete change across every piece of brand and marketing material. This is costly and unnecessary.

The way your business looks can be protected legally to ensure your uniqueness, so no other business looks like you. Technically, a Logo and the design elements that compromise your Visual Identity are called a Brandmark. A Wordmark is literally how the words in your artwork are displayed. Both can be protected within the legal Class you operate in with the help of a Trademark Lawyer. Inkling will ask you if you require this in our discovery sessions.

Yes. Inkling have been creating Visual Identities for Perth businesses for 13 years. We can connect you to known, trusted Perth Trademark Lawyers.

You can find outsourced logo creation online via international providers like fiverr for as little as a few hundred dollars. While that can be appealing, from experience you risk selling yourself short. Not only is it unlikely they will possess the knowledge to know what a Brandmark is, because work is being done to a fixed price, elements used are often cut and paste from other environments. This may include fonts, symbols and concepts. We do not outsource work overseas.

The next step is to build a Brand Promise, setting expectations with customers of how your business is a better choice than your competitors. From there we build Sales & Marketing materials like Brochures, Capability Statements and Websites. We are also experts creating new client acquisition digital marketing campaigns.