MARKET RESEARCH

MAKING THE UNKNOWN, KNOWN

MAKE BUSINESS DECISIONS WITH CONFIDENCE.

The customer is always right, right? How you use research to inform your organisation’s decision making is an art. Ignore your buyers and employees, and your messaging will be hollow. Listen too much and you risk giving significant power to those who have absolutely no idea about your organisation’s strategy and goals. It’s a delicate balance – and it can be the difference between being a standout brand and a category clone. So, how do you generate truly actionable insights that can be applied with confidence?

At Inkling, we approach research projects through a brand-led, ‘Success Based Thinking’ lens that ensures the information of ultimate value bubbles to the top. It all starts with understanding your problem, then digging deep into the psyche of your targets to fully understand your organisation’s high-performance attributes from a human perspective. This approach delivers meaningful insights that paint a clear picture of the things that combine to create success for your organisation, which you can use to inform everything from workplace culture, to sales, recruitment and marketing campaigns, product launches and all in-between.

SERVICES

Effective research turns darkness to light, indecision to action, uncertainty to confidence. Find out how Inkling can put you in the best position for success.

SEE THE WOOD FROM THE TREES
HUMAN LED INSIGHTS

Data, data, data. The world is obsessed with data. And it’s no surprise, given how many of us live much of our lives immersed in the online world. It’s only natural to assume your research should be based around tracking digital data - but what is the data really measuring? We can use it to track how someone behaves online, but we are none the wiser about why they did X over Y, or before Y, or why X was better than Y, or why Z was discounted as a choice. So, what are we left with? The data analyst has to look at the data and make determinations about the person’s likely motivations, which is unlikely to go beyond an analysis of stimulus response,

At Inkling, we think differently. Our research methods employ qualitative and ethnographic tools, rather than quantitative data, to seek a compelling, human understanding of motivation or intention. At the heart of our research approach is to understand a phenomena, typically a behaviour or set of behaviours at play. The goal is to get an idea of what peak performance looks like for your organisation. To achieve this, we must first get an understanding of what is holding people back and what is at stake when people make a decision. By successfully removing these barriers, we can paint a picture of a secure path to success.

WHO USES OUR SERVICES

PROFESSIONAL SERVICES
PROFESSIONAL SERVICES
HUMAN + SOCIAL SPECIALISTS
HUMAN + SOCIAL SPECIALISTS
STARTUP
STARTUP

TELL ME MORE

You don't know what you don't know. Fully informed decision making starts now - so get in touch to find more about our brand-led, Success Based Thinking approach to research.

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