Brand Promise

Let’s be honest here, humans are moral creatures. Right now you’re passing us through your BS filter. Is what we say believable? Is there evidence to reinforce what we are claiming? This kind of thinking is actually morality, and it guides your behaviour. Why? Because you don’t want to be ripped off so it makes sense to check that what we say is credible.

By tapping into this essential human characteristic, your brand promise and positioning statements are more than just words; they are a future promise you make to your customers setting expectations with them about you. Just like “I love you” is a promise of future commitment, promises like “In Safe Hands”, “With you all the way” or “Truly Satisfy” set the tone with customers about you.

Inkling created brand promises are a bridge between your organisation and what people are seeking, offering a compelling reason for them to connect with your brand. They’re more than a tagline; it's a pledge to your customers. It signifies your dedication to fulfilling their needs and desires, providing solutions, and delivering value. It should be rooted in your competitive advantage, which acts as the lead idea to inspire, engage, and motivate your target audience.

When you partner with Inkling for brand promise and positioning, you're not just making promises; you're building connections. Our approach is rooted in ensuring that your brand promise and positioning are not just marketing jargon but authentic commitments that guide your actions and interactions with your customers. These statements become the foundation upon which you build trust, loyalty, and long-lasting relationships.