Organisational Naming

Organisational naming is not just a mere formality; it's a critical component of building a brand that resonates and stands out in the marketplace. Your organisational name is the opportunity to depart from the typical groupthink of how a category presents itself to market. Business names are a first impression you make on potential customers, and a tool of strategy as the foundation on which your entire market presence can be built.

At Inkling, we understand the role a well-crafted name has on your business success. Do you want to blend in, or stand above? We approach organisational naming from a brand-led perspective, recognizing that the name should be more than just a label; it is a tool of business strategy to capture the attention and imagination of both buyers and employees.

The process begins by delving into your thinking. What is your mission? What is the market opportunity? We then look at your marketplace. Where are the opportunities to stand above your competitors? Finally, and most importantly, we think about your customers. What is going to appeal to them? After all, the whole focus of our work is making you more appealing to people who want to buy from you.