MARKET RESEARCH COMPANY

FROM AN INKLING TO CONFIDENCE

Every important business decision begins somewhere.

Sometimes it's a question. Sometimes it's an observation. Sometimes it's simply an inkling that something isn't quite right - or that an opportunity exists. Our role is to determine whether that instinct is supported by evidence.

Using Qualitative Research, Quantitative Research and Success Based Thinking, we uncover the patterns, behaviours and Success Factors that genuinely influence organisational outcomes. Those findings become Strategic Answers that help leaders move forward with greater confidence. Because confidence shouldn't come from assumptions. It should come from evidence.

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SERVICES

Effective research turns darkness to light, indecision to action, uncertainty to confidence. Find out how Inkling can put you in the best position for success.

CUSTOMER-RESEARCH

CUSTOMER RESEARCH

Are we targeting the right people? Saying the right things? Is this what they really want? Are we blowing our opportunity? That nagging voice of doubt won’t go away unless you remove the guesswork. Inkling’s customer research uses Success Based Thinking to reveal the critical success factors that free your mind to make more effective decisions.

BRAND-HEALTH

BRAND HEALTH

A high performing brand is one that delivers consistent, memorable, and differentiated experiences for the customer. And given that what people think of you is directly linked to revenue and employee engagement, it’s critical to know where your brand stands. Inkling’s research is a guaranteed way to seek out actionable insights and improvements.

EMPLOYEE-SATISFACTION

EMPLOYEE SATISFACTION

Successful businesses know what people want, from the inside out. It all starts by creating a unique, successful culture aligned with your organisation’s brand strategy and goals. Inkling’s research will help you pinpoint the key factors that are important to your employees and what keeps them engaged with your organisation’s vision.

BUYER-PERSONAS

BUYERS PERSONA

Successful organisations create an affinity with buyers by holding up a mirror so they can see themselves in you. Inkling’s research reveals the pains and gains of your buyers, building a picture of the traits of people who may choose you to help you strike a chord with more motivating messaging.

CAMPAIGN-TESTING

CAMPAIGN TESTING

To position you in the best place for campaign success, it’s invaluable to get an early read on the market. Inkling’s research is designed to help you check in with key stakeholders to measure the impact and effectiveness of your marketing efforts, including message congruence, believability and credibility.

COMMUNITY-ENGAGEMENT

COMMUNITY ENGAGEMENT

When the success of your project relies on groundswell of community support, you need to ensure your messages cut through. Inkling is highly skilled at leading community engagement and facilitation sessions, asking powerful questions that reveal key foundational insights that lay bare a community’s hopes, dreams and sensitivities.

SEE THE WOOD FROM THE TREES
HUMAN LED INSIGHTS

Data, data, data. The world is obsessed with data. And it’s no surprise, given how many of us live much of our lives immersed in the online world. It’s only natural to assume your research should be based around tracking digital data - but what is the data really measuring? We can use it to track how someone behaves online, but we are none the wiser about why they did X over Y, or before Y, or why X was better than Y, or why Z was discounted as a choice. So, what are we left with? The data analyst has to look at the data and make determinations about the person’s likely motivations, which is unlikely to go beyond an analysis of stimulus response,

At Inkling, we think differently. Our research methods employ qualitative and quantitative tools to seek a compelling, human understanding of motivation or intention. At the heart of our research approach is to understand a phenomena, typically a behaviour or set of behaviours at play. The goal is to get an idea of what peak performance looks like for your organisation. To achieve this, we must first get an understanding of what is holding people back and what is at stake when people make a decision. By successfully removing these barriers, we can paint a picture of a secure path to success.

WHO USES OUR SERVICES

PROFESSIONAL SERVICES
PROFESSIONAL SERVICES
HUMAN + SOCIAL SPECIALISTS
HUMAN + SOCIAL SPECIALISTS
STARTUP
STARTUP

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You don't know what you don't know. Fully informed decision making starts now - so get in touch to find more about our brand-led, Success Based Thinking approach to research.

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